Take a data-driven approach to optimize your marketing investments and pricing decisions. We offer a wide variety of custom pricing and marketing solution development. We integrate into your pricing and marketing technologies, making them “smarter.”
Pricing
- Retail price elasticity modeling and optimization
- Quick Serve Restaraunt menu pricing
- Retail Fuel Pricing, a distinct solution.
- Business-to-business pricing
Marketing Analytics
- Trade promotion optimization (TPO)
- Marketing mix modeling / attribution
- Market segmentation
- Customer loyalty, experience scoring, and lifetime value (LTV).
- Customer Data Platforms analytics
- Smart Business Experiments (Test Marketing)
- Product assortment
- Public relations and social media analytics
Selected Resources
Related Solutions
Other Resources
- Pricing case studies
- Marketing and promotion case studies
- Public relations and social media case studies
- Blog posts