As part of the leadership team at First Analytics, Rob helps companies develop and execute programs to cultivate their analytics competency. He brings experience to bear stemming from more than thirty years as an analytics professional. His career has consisted of consulting, product development, client service, technical, and sales roles within software, consulting and market research firms.
Rob’s expertise includes applying advanced analytics techniques such as artificial intelligence, machine learning, statistical modeling, forecasting, predictive analytics, and industrial engineering. He has worked on diverse business problems, including demand planning, worker and public safety, greenhouse gas reduction, employee attrition, financial forecasting, marketing, pricing optimization, and IoT applications.
Throughout his career, Rob has held senior positions at leading firms such as SAS, IRI, Accenture, Ernst & Young, and Marketing Analytics (now part of AC Nielsen). Rob has helped clients gain the benefit of analytics in the consumer products, manufacturing, retail, transportation, automotive, quick-serve restaurant, utilities and energy, and life sciences industries.