Public Relations Archives - First Analytics

Never Let a Good Crisis Go To Waste

The title of this post is a quote credited to Winston Churchill, although the attribution is questionable. It conveys the notion that dramatic events generate new insights and create opportunities for growth. Put another way, "look for the silver lining."…

March 23, 2023
Consumer Goods and Retail, CPG and Consumer Goods, Public Relations, Retail, Safety

What Analytics Taught Us about Public Relations

A quote attributed to Winston Churchill, perhaps incorrectly, "a lie gets halfway around the world before the truth has a chance to get its pants on." In this day of social media and instant communications this is even more true. …

March 10, 2020
Consumer Goods and Retail, CPG and Consumer Goods, Pricing and Marketing, Public Relations