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What Analytics Taught Us about Public Relations

A quote attributed to Winston Churchill, perhaps incorrectly, "a lie gets halfway around the world before the truth has a chance to get its pants on."  In this day of social media and instant communications this is even more true. …

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No, Pricing Bots Won’t Collude Against Customers

An article in the Economist warns that, "a cabal of AI-enhanced price-bots might plausibly hatch a method of colluding that even their handlers could not understand, let alone be held responsible for." The article describes a situation in Martha's Vineyard…

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Peering Inside an Airline Loyalty Marketing Campaign

'Tis the season of the mileage run.  Some frequent fliers find themselves just short of qualifying for a particular elite status tier in an airline loyalty program for next year.  In order to secure status, some will book cost-effective flights…

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Try These Tools from the Insurance Industry

The sharing of techniques and methodologies across industries can produce advances in successful applications, not only for the practice of analytics as a whole, but for individual firms.  Practitioners in the areas of marketing and supply chain analytics, for example,…

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