Using Social Media for Business Decisions
This case is an amalgamation of several projects we have undertaking to incorporate social media...
Incorporating New Media into Marketing Mix Models
A company which for years had relied on marketing mix models to attribute sales volume to marketing..
Better Quantifying of Promotional ROI
The sales executives of this consumer packaged goods company relies on sales and promotion data...
Public Affairs Crisis Management
A global consumer products company wanted to understand the impact of public relations events such as...
Weather Data in Analytics
Weather plays a factor in many of the subjects our case studies. Although the weather is often...