Using Social Media for Business Decisions
This case is an amalgamation of several projects we have undertaking to incorporate social media...
Incorporating New Media into Marketing Mix Models
A company which for years had relied on marketing mix models to attribute sales volume to marketing..
Building In-house Price and Promotion Modeling Capabilities
This retailer was dependent on large enterprise software to manage pricing...
Weather Data in Analytics
Weather plays a factor in many of the subjects our case studies. Although the weather is often...