Weather Data in Analytics
Weather plays a factor in many of the subjects our case studies. Although the weather is often...
Using Social Media for Business Decisions
This case is an amalgamation of several projects we have undertaking to incorporate social media...
Incorporating New Media into Marketing Mix Models
A company which for years had relied on marketing mix models to attribute sales volume to marketing..
Building In-house Price and Promotion Modeling Capabilities
This retailer was dependent on large enterprise software to manage pricing...