Using Social Media for Business Decisions
This case is an amalgamation of several projects we have undertaking to incorporate social media...
Incorporating New Media into Marketing Mix Models
A company which for years had relied on marketing mix models to attribute sales volume to marketing..
Quantifying the Effect of Public Relations on Corporate Earnings
A public relations services and measurement company desired to show how their data...
Public Affairs Crisis Management
A global consumer products company wanted to understand the impact of public relations events such as...