Quick Serve Restaurants Archives

Avoid this Pitfall When Conducting In-market Tests

Retail market or store testing has been a decision tool for many decades. But tests are often not conducted in a manner which produces reliable results. Care must be taken in the selection of test and control groups in making…

October 10, 2023
Consumer Goods and Retail, CPG and Consumer Goods, Design of Experiements, Pricing and Marketing, Quick Serve Restaurants, Retail

Navigating Pricing Strategies in a Post-Inflation Era

The title of the post was created by ChatGPT 4.0, a Generative AI Large Language Model (LLM) . In fact, it wrote most of this post. Recent (August 2023) articles, such as "America's biggest brands rethink price hikes in disinflation…

August 15, 2023
Artificial Intelligence, Consumer Goods and Retail, CPG and Consumer Goods, Generative AI, Machine Learning, Manufacturing, Pricing and Marketing, Quick Serve Restaurants, Retail