Better Control Groups for In-market Tests
A client for whom we had implemented a predictive safety analytics dashboard came to us with an interesting research proposition...
Weather Data in Analytics
Weather plays a factor in many of the subjects our case studies. Although the weather is often...
Using Social Media for Business Decisions
This case is an amalgamation of several projects we have undertaking to incorporate social media...
Incorporating New Media into Marketing Mix Models
A company which for years had relied on marketing mix models to attribute sales volume to marketing..
Better Quantifying of Promotional ROI
The sales executives of this consumer packaged goods company relies on sales and promotion data...
Building In-house Price and Promotion Modeling Capabilities
This retailer was dependent on large enterprise software to manage pricing...
Developing a “Big Data” Analytics Strategy
A consumer goods company wanted to determine the opportunities and challenges...