Developing a “Big Data” Analytics Strategy
A consumer goods company wanted to determine the opportunities and challenges...
Strategy for Applying Analytics to a Demand Signal Repository
A consumer packaged goods company had invested heavily in building a so-called demand signal...
Using Social Media for Business Decisions
This case is an amalgamation of several projects we have undertaking to incorporate social media...
Incorporating New Media into Marketing Mix Models
A company which for years had relied on marketing mix models to attribute sales volume to marketing..
Better Quantifying of Promotional ROI
The sales executives of this consumer packaged goods company relies on sales and promotion data...
Better Control Groups for In-market Tests
A retailer was conducting an in-market test of a store format change...
Building In-house Price and Promotion Modeling Capabilities
This retailer was dependent on large enterprise software to manage pricing...
Weather Data in Analytics
Weather plays a factor in many of the subjects our case studies. Although the weather is often...