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Our Analytics at Work in the Rail Industry

Here is a fun little illustration depicting some of the work we at First Analytics have done in the rail industry.  It's patterned after Richard Scarry's classic children's illustrated book, "What do People Do All Day?" Several of these stories…

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Benford’s Law, Part 2

In a prior blog post we showed Benford's Law in action at Lowe's.  There we indicated that a popular use of Benford's Law is to flag potentially suspect expense reports for a closer look.  So we decided to try it…

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Data Science Buzzword Bingo

File this under the "Fun" category (or perhaps "sarcasm").  If you are not familiar with the Buzzword Bingo game, you can read about it here. The next time you sit through a vendor's pitch, or a speech from senior management, print…

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Peering Inside an Airline Loyalty Marketing Campaign

'Tis the season of the mileage run.  Some frequent fliers find themselves just short of qualifying for a particular elite status tier in an airline loyalty program for next year.  In order to secure status, some will book cost-effective flights…

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Benford’s Law at Lowe’s

I recently installed a replacement mailbox and post, so off I went to Lowe’s to shop for address number decals to affix to new mailbox. When I located the pegboard hooks holding the numbers, as a quant, I immediately noticed…

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