CPG is well-positioned with analytics to confront the challenges ahead

Let us not forget that the CPG industry was THE pioneer in using data and analytics to manage business, as far back as the 1930s.  As companies in the coming months deal with reconfigured supply chains, re-imagined product offerings, and altered marketing plans, the industry’s legacy of using data and analytics to make informed decisions puts them in a good spot.

For a walk down history lane and a view of the rich history of CPG analytics, check out this 3 phased timeline.