Skip to content

Peering Inside an Airline Loyalty Marketing Campaign

'Tis the season of the mileage run.  Some frequent fliers find themselves just short of qualifying for a particular elite status tier in an airline loyalty program for next year.  In order to secure status, some will book cost-effective flights…

Read more

When data prep turns into p-hacking

One might assume that data generated by sensors and event recorders would be clean because after all, these are precise instruments, right? Alas, the analytics of things suffers from the age-old challenge of data quality. This screenshot from SAS Visual Analytics show that for…

Read more
Back To Top