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Peering Inside an Airline Loyalty Marketing Campaign

'Tis the season of the mileage run.  Some frequent fliers find themselves just short of qualifying for a particular elite status tier in an airline loyalty program for next year.  In order to secure status, some will book cost-effective flights…

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Until We Have Quantum Computers for Data Science

For analytics professionals there was a time where model building decisions were nearly entirely related to methodology and algorithm selection.  These decisions also informed the choice of software to use. Today, the availability of algorithms and software has exploded, making choice…

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The 4 Ps of Safety

You've heard of the four Ps of marketing.  How about the four Ps of safety?  The first three are the targets we focus on to foster safety: people; places; and processes.  The last, predictive analytics, is a data-driven way to…

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Competing on Analytics: Ten-year Update Published

It has been ten years since Tom Davenport, one of the leaders of First Analytics, along with Jeanne Harris, published the seminal book, Competing on Analytics.  It is credited for initiating the serious adoption of analytics by businesses.   Tom says…

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Try These Tools from the Insurance Industry

The sharing of techniques and methodologies across industries can produce advances in successful applications, not only for the practice of analytics as a whole, but for individual firms.  Practitioners in the areas of marketing and supply chain analytics, for example,…

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First Analytics at SAS Analytics Experience 2017

First Analytics is a sponsor and active participant in the upcoming SAS Analytics Experience 2017.   Please stop by our booth in the innovation hub to say "hello'. Additionally we invite you to attend some sessions that we will be involved…

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