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Journal of Business Forecasting Article on Hybrid Hierarchical Forecasting

The Spring 2023 edition of the Journal of Business Forecasting features an article co-authored by First Analytics and The Hershey Company.  It shows compelling accuracy results by focusing on some novel hierarchical forecasting methods. From the abstract: Forecasting is traditionally…

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Don’t be a Texas Sharpshooter

We have previously discussed interesting phenomenon in analytics which, if not carefully considered or understood, can lead to unexpected or incorrect conclusions.  See, for example, Simpson's Paradox and Goodhart's law.  And then there is "data-dredging" of which so-called P-hacking is…

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